$249.99 Buy It Now or Best Offer
free,30-Day Returns
Seller Store modernism101
(9247) 100.0%,
Location: Shreveport, Louisiana
Ships to: US,
Item: 315792176899
All returns accepted:ReturnsNotAccepted
ABC OF MODERN FURNITURE by George Nelson 1951 Herman Miller 40-page Promotional Booklet Designed by George Tscherny An Unusual Blue Colored Variant Edition George Nelson: ABC OF MODERN FURNITURE. Zeeland, Michigan: The Herman Miller Furniture Company, 1951. Original edition. Quarto. Saddle-stitched thick wrappers. 40 pp. Text and illustrations printed in 2-colors throughout. Wrappers lightly worn along spine edge. Interior unmarked and very clean. Unmarked but from the library of james Prestini. A nearly fine copy. 8 x 9 saddle-stitched softcover booklet with 40 pages profusely illustrated in a blue and olive colored variant [substituted for the Herman Miller Red] showcasing the furniture and fabric designs of Charles Eames, George Nelson and Alexander Girard. Stellar graphic design by George Tscherny, the Graphic Ace of George Nelson and Associates. This book was constructed by George Nelson as a primer for the modernist ideology emanating from Zeeland, Michigan after World War II. A manifesto disguised as a childrens book, ABC OF MODERN FURNITURE was designed to sell the concept of modern furniture to mainstream America. In terms of booklet size and content, ABC . . . could easily be viewed as Nelson’s contribution to the dialogue first articulated by Edward J. Wormley two years earlier in WHAT IS MODERN? published by the Dunbar Furniture Corporation of Berne, Indiana. ABC . . . is extremely well-designed and thoughtfully assembled by George Tscherny. He combined drop-dead gorgeous photography with clip art from the Bettman Archives to hammer home the idea that change is not only inevitable, but should be painless and maybe even fun. The Herman Miller furniture lines from 1948 has been called the most influential groups of furniture ever manufactured. An exceptionally rare piece of ephemera that captures the zeitgeist of Herman Miller Furniture Company at the height of its influence. Highly recommended. “George Nelson was an outstanding designer. We all know that. But my hunch is that, in a hundred years, he’ll be even better remembered for his thinking and writing about design.’ — Stanley Abercrombie, architect and writer In a characteristically wry 1944 correspondence with Herman Miller founder, DJ De Pree, George Nelson wrote that “your reservations on my suitability as a designer for Herman Miller Co., impressed me very much for they seem to be well founded… the question of lack of experience in the commercial furniture field is also important, but here, I am afraid, you and your associates will have to make the decision on your own.” Fast forward four years later, and Nelson once again found himself reflecting on the integrity of the Herman Miller Co., but this time, not as a potential hire but rather as Herman Miller’s founding creative director. In the 1948 introduction to the catalogue for his first ever collection for the company, he writes, “From the viewpoint of the designer, which is the only viewpoint I can assume with any degree of propriety, the Herman Miller Furniture Company is a rather remarkable institution.” Whatever leap of faith was required of De Pree to hire Nelson, the affinity and mutual respect shared between the two was undeniably fruitful. Nelson credits Herman Miller’s singularity as a result of a “philosophy” or “attitude” compounded of a set of principles—that what you make is important; that design is integral to business; that products must be honest; that only we can decide what we make, and that there is a market for good design—that allow for a degree of autonomy and innovation unavailable to companies driven by the shallow demands of the market or sales. “There is no attempt to conform to the so-called norms of ‘public taste,’ nor any special faith in the methods used to evaluate the ‘buying public.’ The reason many people are struck by the freshness of Herman Miller designs is that the company is not playing follow-the-leader.” George Nelson (1908 – 1986) possessed one of the most inventive minds of the 20th century. Nelson was one of those rare people who could envision what isn’t there yet. Nelson described his creative abilities as a series of “zaps” – flashes of inspiration and clarity that he turned into innovative design ideas. One such “zap” came in 1942 when Nelson conceived the first-ever pedestrian shopping mall – now a ubiquitous feature of our architectural landscape – detailed in his “Grass on Main Street” article. Soon after, he pioneered the concept of built-in storage with the storage wall, a system of storage units that rested on slatted platform benches. The first modular storage system ever, it was showcased in Life magazine and caused an immediate sensation in the furniture industry. In 1946, Nelson became director of design at Herman Miller, a position he held until 1972. While there, Nelson recruited other seminal modern designers, including Charles Eames and Isamu Noguchi. He also developed his own designs, including the Marshmallow Sofa, the Nelson Platform Bench and the first L-shaped desk, a precursor to the present-day workstation. He also created a series of boldly graphic wall clocks and a series of bubble lamps made of self-webbing plastic. Nelson felt that designers must be “aware of the consequences of their actions on people and society and thus cultivate a broad base of knowledge and understanding.” He was an early environmentalist, one of the first designers to take an interest in new communications technology and a powerful writer and teacher. Perhaps influenced by his friend, Buckminster Fuller, Nelson’s ultimate goal as a designer was “to do much more with much less.” George Tscherny (Hungary, 1924 – 2023) was hired by George Nelson, the visionary furniture and industrial designer and critic, as an assistant to Irving Harper who was responsible for designing trade advertising for the vanguard furniture manufacturer, the Herman Miller Co. As low man, Tscherny was given the sixth-of-a-page magazine ads to design. “I decided to make plums out of them, ” he says with pride, and he did an admirable job which earned him the full-page ad assignment. He eventually became head of the graphics department with a staff of his own. Working with Nelson was probably the most important thing that happened to me professionally,” says Tscherny. “First of all, in those days the Nelson Office was the office and Herman Miller Co., his main client, shared the crown of the furniture company along with Knoll. I was literally thrown in with the elite of design. But more important, Nelson was one of the few articulate spokesmen for design then—and his ideas rubbed off on me. In fact, the most enduring lesson was not to bring preconceived ideas to any project. When Nelson designed a chair, for example, he didn’t start with the assumption that it had four legs.” But the key advantage for Tschery was the Nelson had no proprietary interests in graphics. “He was interested in building three-dimensional monuments,” continues Tscherny. “And he thought that graphic design was ephemeral. Although he liked me and appreciated what I was doing, he had no pressing need to involve himself in my area. That meant I could do almost anything within reason; I could experiment without looking over my shoulder.” Tscherny believes that “design communicates best when reduced to the essential elements.” Yet he has resisted the ideological traps of some design theory. His method derives not from a preordained rightness of form, but primarily from instinct. Indeed one of his most significant accomplishments at Nelson’s was to break the cliché of how furniture was advertised. Most advertising agencies believed, that to sell effectively, furniture (and for that matter, many other products) should be presented in a photograph with some good-looking woman in the foreground. Tscherny knew that while some consumers might be seduced by this cheesecake, the approach also had negative connotations. For example, a heavy-set person might be insulted and therefore not relate to the product. He further realized that the professional audience wanted to see the product alone, but intuited that signifying a human presence was important in both cases. As a consequence, he developed a method called “the human element implied.” A 1955 advertisement announcing the opening of a new Miller showroom in Dallas was the first time this approach was used. An extraordinarily simple design, it features two spare lines of sans serif type and a high contrast black-and-white photo of a chair with a cowboy hat resting on the seat. The ad is bathed in red ink with the chair legs dropped out in pure white. “By including the hat, I suggest Dallas,” explains Tscherny, “while at the same time, I show the furniture in use, suggesting the human presence.” Tscherny’s promo did not discriminate against heavy or slim, ordinary or beautiful, male or female, but set an inviting stage. Years later he made a similarly provocative School of Visual Arts poster showing a plaster cast of an ear, symbolizing the study of art, with a real pencil tucked behind the ear, suggesting human practice. Human expression, rather than pure geometric form, has been the key feature of Tscherny’s design. Please visit my Ebay store for an excellent and ever-changing selection of rare and out-of-print design books and periodicals covering all aspects of 20th-century visual culture. I offer shipping discounts for multiple purchases. Please contact me for details. Payment due within 3 days of purchase.
Frequently Asked Questions About 1951 George Nelson ABC OF MODERN FURNITURE rare Herman Miller Promotional Book in My Website
clinic-key.com is the best online shopping platform where you can buy 1951 George Nelson ABC OF MODERN FURNITURE rare Herman Miller Promotional Book from renowned brand(s). clinic-key.com delivers the most unique and largest selection of products from across the world especially from the US, UK and India at best prices and the fastest delivery time.
What are the best-selling 1951 George Nelson ABC OF MODERN FURNITURE rare Herman Miller Promotional Book on clinic-key.com?
clinic-key.com helps you to shop online and delivers Madness to your doorstep. The best-selling Madness on clinic-key.com are: It’s A Mad Mad Mad Mad World Movie Soundtrack LP 1963 First Pressing MAD Xtreme APC All Purpose Degreaser Car Exterior Components & Upholstery 1 GAL Ne-Yo When You’re Mad / So Sick Ft. LL Cool J Remixes Vinyl 12″ Single 2006 NEW UPS Shipping OMRON CJ1W-MAD42 CJ1WMAD42 PLC Analog Module 2024 UD Marvel Beginnings Vol 2 Series 2 Flipped FX Foil -YOU PICK FINSIH UR SET /300 Animals As Leaders – The Madness Of Many 2LP [Bone w/B&W Marble] *SEALED* Nintendo Game Boy Authentic *Pick Your Game* Cart Only Cleaned & Tested MAD Magazine Treasure Trove Of Trash 2024 Barnes & Noble Edition 2024 New Berserker (gray coat) – Waterdeep Dungeon of the Mad Mage #17 D&D Barbarian Mini Madness the rise & fall vinyl 12″ album gatefold cover 2021 new and sealed 1957 Mad Magazine #31 NEW Metal Sign: Mount Rushmore Theme HEXILES #3 (OF 6) (MR) (PRESALE 1/15/25) MADNESS Baggy Trousers 1980 UK 7″ vinyl single original stiff records Suggs Joan Sutherland – Mad Scenes (Hamlet, I Puritani, Dinorah)[NH09-061] original LP Madchild – The Darkest Hour Picture Disc Vinyl 12” Record Swollen Members LP Linda Ronstadt Mad Love CD – RARE – Very Good Condition [Japan Used Record] Mad – Eyeball 7 Inch Kbd Punk Heaven Us Marihuana Movie Poster 2″ X 3″ Fridge Magnet. Marijuana Reefer Madness Lucky Craft FATCBBDMAJIC2.2/Floating Pick One! JAPAN MADE Madness – 7 (2021 Reissue) *NEW Sealed Vinyl Record LP* Madness – Our House / Cardiac Arrest – 80’s Rock 45 w/PS EX VINYL Record (Ska) Devil in the White City : Murder, Magic, and Madness at the Fair That Changed… The Wisdom of Crowds: Book Three (The Age of Madness) – Hardcover – ACCEPTABLE Classic & Musical TCM DVD Movies Pick and Choose 1980’s – Flat Rate Shipping Queen – I’m Going Slightly Mad – 12″ UK Vinyl 1991 Single Gatefold Sleeve 6 x MADNESS – 7” Singles Bundle plus poster [SOUL/JAZZ]~EXC LP~JOHN KLEMMER~Magnificent Madness~{Original 1980~ELEKTRA~Issue Human Paladin of the Oath of Vengeance – Waterdeep Dungeon Mad Mage #23 D&D Mini Madness ~ GHS-4003 1983 Lp 1st Press (Near Mint) Madness The Rise and Fall RARE Vintage Vinyl 1982 Made in W. Germany!!! Agent Steel Mad Locust Rising EP 1986 Combat Records Blue Vinyl Madness Elvis Costello Tomorrow’s Just Another vinyl LP 12″ 1983 Stiff Records The 78-Story Treehouse: Moo-vie Madness! (The Treehouse Books) – GOOD Madness – It Must Be Love, Calling Cards 45 rpm 7″ Single Geffen Records VG+ The Mad Lads – A New Beginning on Volt Nadine sutherland 12″ action lp terror fabulous vinyl record reggae version Madness – Yesterdays Men 7 inch vinyl single MADNESS SELF TITLED 12″ SKA JAZZ RECORD ALBUM VINYL LP GEFFEN GHS-4003 1983 KGP – Necrology CD 2005 horrorcore killmusick bedlam rap wicked madness American Jet Set Marauder Mini MAD-3R MWO Mech Miniature Compatible with Battletech Tales Of Madness And Horror by Gerard McHugh (CD, Promo) LE SSERAFIM CRAZY 4th Mini Album CD+Photo Book+2 Card+3 Sticker+Poster+Toy+GIFT Madness in Miniature 5 SARDONYX AGATES MAD MONGORO RIVER MADAGASCAR CRAZY LACE PALM STONE #159 Child of a Mad God: A Tale of the Coven – Hardcover By Salvatore, R. A. – GOOD ALL LP’S/VINYL ARE JUST $4.00-$10.00 EACH!!~ROCK/CLASSIC ROCK &MORE~LISTING #2 Bernie Green vg stoc / vg+ mono LP Musically Mad John Lee Hooker – Mad Man Blues – CHESS CH292507 LP Record -EXCELLENT/EXCELLENT Mad Mike & The Maniacs Quarter To Four The Hunch Hunch Records 45 RPM R3846 Bette Midler~Divine Madness Soundtrack SD 16022 SEALED LP Joe Cocker – Mad Dogs & English Men 2LP ~ Mint Sealed Original Promo A&M GPK 2022 Bookworms Base Singles, Pick a Card Star Wars Episode III Revenge of the Sith 2005 Trading Cards, Foil, Stickers… A Certain Amount of Madness: The Life Politics and Legacies of Thomas Sankara (B Edward Lee Honza Vojtísek Czech Extreme (Paperback) Seal- Crazy / Sparkle – Sire WB 45 Vinyl Record #5830 Madness One Better Day UK Vinyl 7″ LTD Poster Sleeve Stiff Records EX, BUY 201 Danny Elfman Doctor Strange In The Multiverse Of Madness OST Splatter Colored Madness Absolutely Vinyl 12″ Sire Records 1980 Ska EX/EX The Psychopath Test: A Journey Through the Madness Industry – VERY GOOD Iron Maiden – Can I Play With Madness/Black Bart Blues 2014 UK 45rpm SEALED Sons of Survival – DOCTORS OF MADNESS The Psychopath Test: A Journey Through the Madness Industry – VERY GOOD MAD RIVER – Self Titled, 1968 S/T LP, Capitol Records – ST 2985 BIRTHA Can’t Stop The Madness Vinyl LP Record Album 1973 ABC/Dunhill Gatefold Madness – Our House: Very Best Of LP [Vinyl New] Sealed Record Album Sheena Easton – Madness, Money and Music (Limited Edition green Vinyl) (2023) CD wholesale lots YOU PICK’EM!!CHEAP BULK shipping!! HOT #6 NEW COUNTRY TODAY!!! Madness – Our House – 45 Picture Sleeve Only – No Record Madness:Lovestruck/We are love:Uk Virgin:Jukebox:1999 Various Artists : Mad Love CD Chick Corea – The Mad Hatter Vinyl LP – 1978 First Press – Polydor PD-1-6130 MIKE RUSSO SHE LETS ME WATCH HER MOM AND POP FIGHT 1963 SINGLE SIDE 33rpm 5″ MAD Morbid Angel – Altars Of Madness VINYL Alice in the Country of Hearts: The Mad Hatter’s Late Night Tea P – VERY GOOD Mad Anthony – The Stourbridge Lion Rpm 45 Mad River – Orange Fire EP – USA 7″ 45 PS (numbered) – psych acid rock garage Make Your Own CD Lot ~ $1.99 Each ~ $5.24 Shipping Any Order Size ~ Country Rock 1994 Mad Lion: Take It Easy/Big Box of Blunts 12 Vinyl Record – Weeded Records Clutch – Mad Sidewinder / Outland Special Clearance Vinyl Single RSD Ltd /5000 DANCE CRAZE Specials Madness Selecter 2 TONE Original ’81 UK Ska LP w/poster 1994 Fleer Flair Marvel Annual Trading Cards 1-150 * You-Pick* Complete your set The Center Cannot Hold: My Journey Through Madness – Paperback – GOOD MADNESS THE GET UP DVD AND CD SOUNDTRACK BRAND NEW AND SEALED CD # 2023 Topps Chrome Star Wars REFRACTORS & INSERTS pick a card finish your set Joe Cocker”Mad Dogs & Englishmen” Vinyl (EX) Obsession Methods Of Madness Black Vinyl LP Record New For GLOCK 26 27 33 39 GEN 1 2 3 4 5 Stainless Steel Guide Rod Assembly G26 Camel – Moonmadness [New Vinyl LP] UK – Import Madness 45 The Sun and the Rain NEW unplayed Marvel’s Doctor Strange in the Multiverse of Madness – Original Soundtrack 2XL Tom Holkenborg – Furiosa: A Mad Max Saga (Original Soundtrack) [New Vinyl LP] Metal Meat by Mad Butcher (Record, 2022) Mad Dogs & Englishmen by Joe Cocker: Used Mad Men: Season 2 – DVD – GOOD HEXILES #2 (OF 6) (MR) (PRESALE 12/11/2024) Brain on Fire (10th Anniversary Edition): My Month of Madness Jerry & Reggie MAD MIKE ROCKER 45RPM Shoo Shoo / Dream Baby PROMO – MOC 656 -EX+ Kung Fu Vampire Dead Sexy Cd Autographed By Savzilla & Kung Fu Vampire Mens Pullover Fleece Hoodie
